Why Did My Wedding Dress Cost So Much? : Planet Money : NPR:
There are several factors to consider when purchasing anything for your wedding. Items and services set up just for weddings do have a tendency to cost more. Weddings are an important rite of passage and generally there's more effort that goes into the selling of these products. The purchases you make for your wedding are supposed to be a once-in-a-lifetime occurrence, even though this won't be true for 41% of first time newlyweds, 60% for second time newlyweds and a depressing 73% for third time newlyweds. With these dismal numbers, this still narrows the repeat business for the wedding purveyors drastically, and this is where most businesses make their living.
Another thing to consider about your purchases is the time your wedding vendor spends one-on-one time with you, one customer, in a time frame(s) when they generally have several appointments with other customers. And last but not least, a lot of items you buy for the wedding are very specific to weddings and cannot be used anywhere else, so they're "exclusive" use, thereby, they will cost more than products made from the same type and amount of materials, but geared for a more general use.
Now, having said all that, there are some instances when certain vendors will charge waaayyy too much. The best I can offer is to heed the ancient caveat, "Buyer beware". This means doing your homework; check online, talk to trusted friends who have been through this, and set a realistic budget that you can stick to. That means no walking into Kleinfeld's in New York City with a $200 budget - you'll only be disappointed. If you run into an item or service that you just can't live without and realize you are being overcharged, either get happy with it or try to find it or a reasonable substitute for a lesser cost. You are, after all, the customer.
Hope this helps!

















